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Introduction to Focus Group

23rd January 2019 @ 8:00 am - 5:00 pm

Introduction to Focus Group

Organised by University of Surrey
Presenter Katarina Zajacova
Date 23/01/2019
Venue Department of Sociology
University of Surrey
Map View in Google Maps  (GU2 7XH)
Contact Day Courses Administrator
tel: +44(0)1483 689458
email: [email protected]
Description The course introduces focus group as a method of data collection.  It commences with exploring the reasons behind choosing FG as a method.   It follows on to provide students with information about how to successfully run a FG.  The course gives some theoretical grounding  in order to define its purpose and place in the wider context of qualitative methodology, it establishes how FG differentiates from other qualitative techniques and covers its advantages and potential shortcomings.  During the course, students will be given a lot of practical advice about how to run a focus group, with specific examples from various research projects.  They will also have an opportunity to enrich their questioning techniques through interactive tasks and to take part in an exercise of running a focus group.  At the end they will be provided with detailed feedback.
Level Entry (no or almost no prior knowledge)
Cost £225 – Government/commercial sector
£175 – Educational/charitable sector
£135 – Students
Website and registration
Region South East
Keywords Data Collection, Focus Group
Related publications and presentations Data Collection


23rd January 2019
8:00 am - 5:00 pm
Event Category:
NINE DTP - a collaborative partnership funded by the ESRC