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Web Survey Paradata

7th December 2017 @ 9:30 am - 5:30 pm

Course Code HUB-12-16/17-P-R
Organised by NCRM, University of Southampton
Presenter Professor Mick Couper
Date 07/12/2017
Venue Main Council Chamber, Park Place, Cardiff University, Cardiff
Map View in Google Maps  (CF10 3AT)
Contact Jacqui Thorp
Training and Capacity Building Co-ordinator
NCRM, University of Southampton
Tel: 02380 594069
Email: [email protected]
Description Paradata are the data automatically generated when respondents answer Web surveys. There are many different kinds of Web survey paradata, including email tracking tools, user agent strings (to identify devices used), and server-side and client-side paradata providing information on things like response times, mouse-clicks, scrolling behaviour, and so on. This course will provide participants with an overview of the different types of Web paradata, and how they can be collected, managed, and analysed to provide useful information on data quality and nonresponse in Web surveys, leading to design improvements.

The course covers:

  • Different types of Web paradata and their uses
  • Capturing paradata in Web surveys
  • Processing Web survey paradata
  • Analysing paradata

By the end of the course participants will:

  • Understand the varieties and uses of paradata in Web surveys
  • Have the knowledge or tools to collect, process, and analyse paradata
  • Understand how to extract meaning from paradata

Target Audience

Researchers in government, academia or market research who design, conduct, or evaluate Web surveys or online forms. Familiarity with Web data collection is a plus. Technical knowledge is not required.

Level Entry (no or almost no prior knowledge)
Cost The fee is:

• £30 per day for UK registered students
• £60 per day for staff at UK academic institutions, UK Research Councils researchers, UK public sector staff and staff at UK registered charity organisations and recognised UK research institutions.
• £220 per day for all other participants.

All fees include event materials, lunch, morning and afternoon tea. They do not include travel and accommodation costs.

Website and registration
Region Wales
Keywords Online questionnaire, Online Data Collection , Survey research , , Online experimental research , , Data quality , , Paradata
Related publications and presentations Online questionnaire
Online Data Collection


7th December 2017
9:30 am - 5:30 pm
NINE DTP - a collaborative partnership funded by the ESRC