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Cognitive Interviewing for Testing Survey Questions
12th July 2018 @ 8:00 am - 13th July 2018 @ 5:00 pm
|Organised by||NCRM, University of Southampton|
|Presenter||Dr Pamela Campanelli|
|Date||12/07/2018 – 13/07/2018|
|Venue||Room -1.59, Glamorgan Building, King Edward VII Avenue, Cathays Park, Cardiff|
|Map||View in Google Maps (CF10 3WT)|
Training and Capacity Building Co-ordinator,
NCRM, University of Southampton
Email: [email protected]
|Description||This course is about understanding and learning to use Cognitive Interviewing (a powerful and efficient method of testing survey questions). A full range of Cognitive Interviewing techniques will be covered (e.g., think-alouds, probing, observation, paraphrasing, rating tasks, response latency measurement and card sort classification tasks). The course will include practical information on how to implement the various methods as well as “hands-on” sessions where participants will have the chance to practice the major methods. The course also covers recruitment and sampling of participants, analysis, getting from results to improved survey questions and reporting. It also explores broader uses for and controversy in Cognitive Interviewing as well as Cognitive Interviewing in comparison and in combination with other survey question testing methods.
The course covers:
By the end of the course participants will:
The course is for any one from any discipline or sector wanting to use Cognitive Interviewing to test their survey questions. This includes people new to cognitive interviewing as well as those who have experience in cognitive interviewing, but would like extend their knowledge and/or skills.
Desirable: Fowler, F.J. Jr. (1995), Improving Survey Questions: Design and Evaluation, Sage.
|Level||Entry (no or almost no prior knowledge)|
|Cost||The fee per teaching day is:
• £30 per day for UK/EU registered students
All fees include event materials, lunch, morning and afternoon tea. They do not include travel and accommodation costs.
|Website and registration|
|Keywords||Comparative and Cross National Research, Survey Research, Survey and Questionnaire Design, Pretesting questionnaire, Cognitive testing, Face-to-face survey interview, Telephone/video call survey interview, Self-completed questionnaire|
|Related publications and presentations||Comparative and Cross National Research
Survey and Questionnaire Design
Face-to-face survey interview
Telephone/video call survey interview