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Design and Analysis of Simple Surveys for Researchers and Small Business

8th July 2020 @ 10:00 am - 1:00 pm


Date: Wednesday 8th July

Time: 10am – 1pm

Location: Microsoft Teams

Deadline for applications: Wednesday 1st July to [email protected]

Download the application form.


This session will present a range of imaginative qualitative research designs including:

  • Auto ethnographic practices

  • Reflexivity

  • Arts based

  • Reflexive Digital Bricolage

At the end of this session participants will be able to:

  1. Design simple surveys using well established measurement tools, that can answer specific research questions

  2. Identify common errors in the design and development and delivery of surveys

  3. Use simple graphical and tabular techniques to visualise survey data.

  4. Explore simple statistical analysis techniques that can be used to analyse survey data and they limitations.


This will be delivered as a 3 hour interactive workshop and will include:

  • Introduction to common survey questions for delivery online and how this data appears when tabulated via online survey tools (45 minutes)

  • Short break

  • Discussion and demonstration of typical visualisation methods used for survey data (45 minutes)

  • Short break

  • Discussion and demonstration of typical statistical methods used for survey data (1 hour)

*Demonstrations will use a commercial software package SPSS (Statistical Program for Social Sciences), but an additional seminar will demonstrate the use of equivalent and free alternative packages based on the statistical programming language R using a easy to use graphical user interface (GUI)


Dr Bob Hogg, SFHEA

Senior Lecturer Data Analysis and Biomechanics

Faculty of Health and Wellbeing, University of Sunderland


8th July 2020
10:00 am - 1:00 pm
Event Category:
NINE DTP - a collaborative partnership funded by the ESRC